Irvine, California – March 6, 2017—Morinaga America, Inc., maker of the ever-popular Hi-Chew soft candy is giving taste buds a bit of a ‘pop’ with the introduction of the new soda-inspired Hi-Chew Fizzies. Available in Cola and Orange Soda, Fizzies takes the nostalgic flavors enjoyed by kids and adults, and infuses them into the sensationally chewy texture Hi-Chew fans love. Fizzies marks the third sub-brand addition to Hi-Chew’s rapidly expanding U.S. portfolio, after fan-favorites Sours and Bites.
Irvine, California – February 13, 2017—Morinaga America, Inc. today introduced Hi-Chew Kiwi, the newest product to join the rapidly expanding U.S. Hi-Chew portfolio. With the winter’s seasonal chill showing no signs of warming up, Kiwi is giving fans a taste of the tropics, packing tart and juicy kiwi flavor into a perfectly chewy bite.
Irvine, California—January 23, 2017—Morinaga America, Inc. today announced the national launch of Hi-Chew Sours Sticks, the newest additions to the Hi-Chew lineup. The sensationally chewy, long-time #1 soft candy in Japan gets a sour citrus twist in the new individual Grapefruit, Lemon and Lime sticks.
Morinaga Launches Another New Candy
Irvine, California – Feb. 28, 2016 – Morinaga America has announced two more additions to its rapidly expanding product line.
The first is Hi-Chew Bites. As the name suggests, Bites are a smaller version of Hi-Chew candy. Each piece features a thin candy shell for quick and easy snacking.
Initially, Hi-Chew Bites are being offered in a resealable 1.59-ounce stand-up pouch, and each bag holds two different flavors. Two versions are now available:
- Grape and Strawberry
- Mango and Orange
Hi-Chew Introduces All-New Line of Sour Candy
Irvine, California – Feb. 8, 2016 – The national sales company for Hi-Chew has launched an all-new line of candy called Hi-Chew Sours. Morinaga America is now taking orders for Lemon, Lime and Grapefruit Sours in a mixed peg bag, and plans to follow up with more new products in coming months.
As Sales Soar, Hi-Chew Raises Ante with New Packaging
Irvine, California – Feb. 1, 2016 – Morinaga America, the national sales company for Hi-Chew candy, has just revealed all-new packaging for its full line of products.
HI-CHEW Wins Award for Soaring Sales
Irvine, California – Dec. 7, 2015 – Japan’s best-selling chewy candy has won an American award for fast-growing sales. At its annual trade show, major convenience store distributor Harold Levinson Associates (HLA) honored HI-CHEW and Irvine-based sales company Morinaga America as “Confectionery Vendor of the Year 2015.”
L.A. Dodgers Welcome #1 HI-CHEW to the Dugout
Los Angeles, California – Sep. 4, 2015 -- Japanʼs best-selling chewy candy has teamed with the NL West-leading Los Angeles Dodgers in a new partnership. HI-CHEW candy is now stocked in the dugout for all Dodgers home games...